OneTwoTrail

Key results

• 2 portals — Consumer app + business partner portal
• 1M+ — Tourists/year the operator portal targets
• 3 apps — Web + iOS + Android
• 1 Pass — Membership layer tying travelers to partner savings

TL;DR

• OneTwoTrail is a Costa Rica travel companion: travelers discover experiences, search by topic, open listings, and follow curated multi-day trails on web (and iOS/Android).
• Costa Rica Travel Pass unlocks eligible member discounts on participating experiences and local activities.
• business.onetwotrail.com is the operator gateway—sign in / sign up to expose a business to tourists visiting Costa Rica every year.
• Screenshots below are from the live consumer app and business portal—not mockups.

Project Overview

A marketplace-style travel front end that connects Costa Rica’s places and operators with travelers building real trips.

OneTwoTrail positions itself as a digital travel companion for Costa Rica. On the consumer side, users browse experiences across provinces—from La Fortuna and Guanacaste beaches to San José museums and Caribbean parks—then open listings, follow curated trails, and move toward Pass-backed savings.

The live web app makes that loop visible: Discover home, popular searches, topic rails, search results, experience detail pages, multi-day trail stories, and a dedicated Pass surface—plus downloadable iOS/Android apps for maps and nearby use in-country.

• Consumer discovery UI: search, topics, featured experiences, maps, nearby
• Experience detail pages that feed trail boards and itinerary planning
• Curated multi-day trails that sell destinations as trip narratives
• Costa Rica Travel Pass for eligible member discounts
• Business portal for operators to expose listings to tourists
• Cross-platform presence: onetwotrail.com web app plus iOS/Android downloads

On the supply side, business.onetwotrail.com is the operator gateway—“the best platform to expose your business”—aimed at putting local experiences in front of the million-plus tourists who visit Costa Rica each year, with sign-in and sign-up into partner profile control.

Business Challenge / Problem Statement

Travelers needed a Costa Rica-native planner; operators needed tourist-facing distribution.

Tourists arriving in Costa Rica faced fragmented discovery—blogs, maps, and word of mouth—without a single place to browse experiences, open listings, and follow curated trails into a real trip.

Local operators struggled to reach inbound visitors with clear profiles and promotion, especially without building their own travel apps.

A membership Pass required a coherent consumer UX so discounts felt valuable without confusing free discovery.

The front end had to serve two audiences cleanly: travelers on onetwotrail.com / apps, and businesses on a dedicated partner portal—hence the split surfaces you see above.

• Fragmented Discovery — Beaches, parks, tours, and culture lived across too many sources for trip planning.
• Operator Reach — Local experiences needed tourist distribution with profile control and promotion.
• Dual Product Surfaces — Consumer app and business portal had to share brand trust with different jobs-to-be-done.
• Pass & Trails — Membership savings and curated trail storytelling needed clear, mobile-first UX.

Objectives & Goals

Ship a Costa Rica travel companion travelers use—and operators sell through.

Build a discovery front end covering Costa Rica experiences with search, topics, listings, and curated trails.

Make experience detail and trail pages feel trip-ready—not brochure stubs.

Launch Costa Rica Travel Pass as a member savings layer on participating experiences.

Deliver a business portal where operators sign in and get tourist exposure.

Support web plus downloadable apps so maps and nearby work where travelers actually are.

• Discover → Listing → Trail — Browse experiences, open detail pages, then follow curated multi-day routes.
• Nationwide Catalog UX — Categories and regions from volcanoes to beaches, culture, food, and wildlife.
• Pass Membership Layer — Eligible discounts that reward travelers and drive partner participation.
• Operator Portal — business.onetwotrail.com for showcase and partner auth.
• Maps & Nearby — Location-aware discovery for in-country use on web and mobile.
• Support Local — Connect tourists with Costa Rican businesses as a core product promise.

Key Features & Product System

Two surfaces, one Costa Rica travel network.

Consumer discovery (onetwotrail.com)

Travelers land on Discover: Pass promotion, popular searches, topic rails, featured listings, search results, and experience detail pages. Categories span adventure, beaches, wildlife, gastronomy, wellness, and more—mapped across Costa Rica’s provinces.

Trails & trip storytelling

• Discover: Find experiences nationwide via search and topics.
• Open: Experience pages carry region, story, and Pass inclusion cues.
• Trail: Curated multi-day routes (e.g. Untamed South) sell the trip as a narrative.

Costa Rica Travel Pass

• Member savings: Eligible discounts on participating experiences and local activities.
• Account-gated: Login unlocks Pass, favorites, and activity history.
• Partner pull: Pass participation gives operators a reason to list and promote.

Maps, nearby & apps

Web works at onetwotrail.com; iOS/Android downloads emphasize maps, location-based suggestions, and on-the-go planning for travelers already in-country.

Business portal (business.onetwotrail.com)

Operators get a dedicated gateway—“expose your business” to tourists visiting Costa Rica. Sign-in / sign-up flows lead into partner profile management so businesses control what travelers see.

Partner growth toolkit

• Showcase: List experiences for tourists actively discovering Costa Rica.
• Promotion: Location-based publicity, banners, promoted trails, nearby placement.
• Stats: Visibility into profile views and traveler interest signals.

Front-end craft

• Marketplace UX: Cards, carousels, search, and province-aware listing patterns.
• Dual auth surfaces: Traveler login vs business portal login without mixing intents.
• Trip storytelling: Curated trails that sell destinations as multi-day narratives.

Live product surfaces

Canonical consumer app at onetwotrail.com; partner operations at business.onetwotrail.com—same brand, split jobs for travelers vs operators. Screenshots above are from those live URLs.

Results & Impact

OneTwoTrail gave travelers a Costa Rica-native way to discover places, open experiences, and follow curated trails—on the web and in downloadable apps.

Operators gained a business portal to reach tourists and manage exposure—without inventing their own discovery stack.

Pass membership tied traveler value to partner participation, strengthening the network between tourists and local businesses.

What our clients say

We needed travelers to find Costa Rica experiences in one place—and operators to show up where tourists already plan. OneTwoTrail’s consumer trails plus the business portal finally connected both sides.

Product Stakeholder — OneTwoTrail

Technologies & Tools Used

Travel marketplace front ends for consumers and business partners

Built as a Costa Rica travel platform with a consumer discovery/trail experience and a separate business portal for operators—web-first with mobile app distribution.

Live surfaces: onetwotrail.com for travelers and business.onetwotrail.com for partner sign-in and exposure.

Technology stack

• Consumer Web App — Discovery, search, topics, featured experiences, and Pass UX at onetwotrail.com.
• Experience & Trail Pages — Listing detail and curated multi-day trail narratives for trip planning.
• Maps & Nearby — Location-aware browsing for in-country recommendations.
• Costa Rica Travel Pass — Membership layer for eligible discounts on participating experiences.
• Business Portal — Partner auth and ops at business.onetwotrail.com.
• Operator Profiles & Promotion — Listing control, location-based publicity, and interest statistics.
• iOS / Android Apps — Downloadable companions for maps, nearby, and on-trip planning.
• Account System — Login for Pass, favorites, activity history, and partner access.