Google and Meta media buying for US insurance
Google and Meta media buying for US insurance pay-per-call buyers. Campaigns are built around billable calls, with a weekly report on profit per call.
- Google Ads (Search intent): People already searching for a plan, a quote or a provider. Best for measuring cost per billable call against live search demand.
- Meta (Scaled demand): Reaches people who are not searching yet. We use it to scale volume once the billable-call rules are proven on search.
- Insurance verticals: ACA and U65, Medicare, Final expense, Term and whole life
- Billable-call leaks we fix: Calls under the billable threshold; Duplicate callers inside the payout window; Out-of-state and out-of-hours calls; Wrong-vertical or non-qualified callers
- Book a campaign review: https://cal.com/danyal-jamil/jg-marketing
Frequently asked questions
How do you get paid?
Pricing is set on the campaign review call, based on your budget and how much setup your account needs. We do not publish rates here because they depend on vertical and account state. The review itself has no charge.
What is the minimum ad spend?
There is no fixed public minimum. We look at your monthly budget on the review call and tell you whether it is enough to learn from in a reasonable time. Very small budgets rarely produce enough billable calls to judge a campaign.
Which call-tracking platforms do you work with?
We work with Ringba and CallGrid, and can use other call-tracking platforms; we confirm yours on the review call. Your payout and buffer rules need to be settable in the platform.
Do you run Google and Meta?
Yes. Google captures search intent, where the caller is already looking for a plan. Meta reaches people who are not searching yet, which is how we scale volume. We recommend a mix based on your vertical and your numbers.
How do you handle compliance?
For Medicare, we build ad copy and disclaimers to CMS rules for third-party marketing organizations. For lead generation, consent language on forms and in the call flow is set with the buyer's own compliance team. We also follow each platform's policies for insurance ads, which can include advertiser verification. We are not a law firm, so confirm specifics with your compliance team.
How long until we see billable calls?
Search campaigns can show calls within days of launch, but judging profit per call usually takes a few weeks of data. We do not promise a number in the first month.
Last updated: 2026-08-03