Media buying by insurance vertical
Media buying for ACA and U65, Medicare, final expense, and term or whole life calls, each with its own timing, compliance rules and billable-call definition.
- ACA and U65: Individual and family ACA plans, plus U65 buyers who are not yet on Medicare. Open Enrollment runs Nov 1 to Jan 15 and brings a surge in the first weeks. Special enrollment periods (SEPs) bring steadier volume the rest of the year.
- Medicare: Medicare Advantage, Part D and Medigap calls. The Annual Enrollment Period runs Oct 15 to Dec 7. Most volume and most competition arrive in that window.
- Final expense: Small whole-life policies for older adults, typically sold by phone. Year-round. Volume follows your call data more than the calendar, so budgets move with results.
- Term and whole life: Term and permanent life calls, from search and social. Year-round. We set budgets from what your call data shows rather than from a seasonal guess.
Last updated: 2026-08-03